Usage of the terms image, art and artists and the Medieval and Early Modern periods.

Usage of the terms image, art and artists and the Medieval and Early Modern periods. It is important to look firstly at the meaning of the three words image, art and artists; what they mean today and what they meant to the people of Medieval and Early Modern periods. The Collins dictionary defines image as 1. a mental picture of someone or something produced by the imagination or memory. 2. the appearance or impression given to the public by a person or organization. 3. a simile or metaphor. 4. the representation of a person or thing in a work of art or literature. There are also other meanings but these are unimportant to this essay. It is the second meaning which is of most interest to us in that we need to look at what artists are conveying to us through their art. The word art is described as 1. the creation of works of beauty or other special significance. 2. works of art collectively.Peter Paul Rubens and Frans Snyders, Prometheus Bo...3. human creativity as distinguished from nature. 4. skill. 5. any branch of the visual arts especially painting. 6. to become a proficient at something through practice. We can see that all of these meanings will be important to us. Artist is described as 1. a person who produces works of art such as painting or sculpture. 2. a person who is skilled at something. 3. same as artiste (a professional entertainer.)Gombrich addresses Medieval Art at the beginning of the 'The Church Triumphant,' the10th chapter of his book 'The Story of Art.' Although it is primarily about the 13th century which does take us into the Early Modern periods, however there some classic examples of typical Medieval art. The painting of 'The Entombment of Christ' painted between 1250 and 1300 (probably) is fairly typical of paintings at the end of the Medieval period. We can see how artists...

How To Drive a $221 ROI Using Promoted Content on Facebook

How To Drive a $221 ROI Using Promoted Content on Facebook How would you like to make $22 on every $1 spent promoting content? Sounds too good to be true, right? Well, let’s find out. Today, we’re talking to Freyja Spaven and Daniel Daines-Hutt, authors of How We Drive A $22:1 ROI From Cold Traffic, Using Facebook And Promoted Content. They share secrets to their success when it comes to researching, planning, designing, copywriting, and testing to promote content via paid ads on Facebook. AmpMyContent helps small business that have funds, but are time poor and unable to leverage content Tweaking content to make it 10X more effective Paid Ad Process: Ad goes to cold audience Drives them to piece of content Presents hyper-specific, next-step offer with a highly efficient lead magnet Over-inundation of content; 83.6 million new posts are published every month Facebook ads allow you to get a lot reach, without spending a lot of money Research: Push traffic to good, not bad content; determine if ad is profitable; and interview readers regarding a problem that needs a solution Avoid creating a lot of content that doesn’t highlight your expertise about a topic Ads start at a loss; use bottom-up testing to make ads profitable Create an ideal audience for your content to make an ad that resonates with them Supply and Demand: More specific your ads, the more Facebook charges How people consume a newsfeed ad; on auto-pilot with their attention, interest Use Facebook machine learning to your advantage to obtain user data and create an algorithm to achieve conversion goals Branded Solution: Ad content should educate readers about specific systems and processes that reduce stress and solve relevant problems Getting people into a room, but not offering them anything; every piece of content should have a call to action Email is an effective channel to make sales Links: The Definitive Guide to Paid Content Promotion: Facebook Edition How to Create Killer Content That Gets Results In Any Industry AmpMyContent Freyja Spaven on Twitter Daniel Daines-Hutt on Twitter The 10X Marketing Formula by Garrett Moon Mad Men Machine Learning Facebook What topics and guests do you want on the Actionable Marketing Podcast? Send me your suggestions! If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes: â€Å"There are so many benefits to promoting content, rather than just writing new stuff all the time.† Daniel Daines-Hutt â€Å"It’s a very simple process. Like everything when it comes to marketing, it’s the subtleties.† Daniel Daines-Hutt â€Å"Marketing really is connecting someone from A to B, from their problem to the solution.† Daniel Daines-Hutt â€Å"One of the big mistakes that we see is people creating a great breadth of content and not really showing their expertise in their content by going deep into a subject.† Freyja Spaven